The AmmoSeek Certified Retailer (ACR) program is aimed at retailers who have an online store and wish to
have their ammunition and related products listed on AmmoSeek.com. We have 15-20 million unique visitors per
year searching for specific products, and we can help by directing them to your site. Consider us an
extention to your sales team. If you are an ammunition-related retailer and wish to sign up for the program,
please review the information below.
Program applicants must provide us a qualifying data feed of their in-stock
products. Typically this feed would be in XML or JSON format. The feed should include all available
ammunition, magazines, guns, and reloading supplies (bullets, brass, primers, powder, reloading_misc) and
should be updated in real-time, or at least
every five minutes. Here is the requested format for the XML feed for best
The retailer agrees to list all their products of a particular type. For example, if a retailer
chooses to list ammunition with us, it must list all the ammo they have for sale with us, not only a
Retailer sites must offer customers some method of contacting them (phone, email, etc).
Optional: We ask that a small "seal" be placed on the retailer's top-level page in a position of
their choosing that links back to https://ammoseek.com/. Here is the banner:
Optional: If the retailer has a social media presence we ask that you post a status update to
your friends/followers that you are happy to become an ACR with a link to https://ammoseek.com/ to let
your customers know of our new partnership!
Optional: If the retailer so chooses, we'd also love to help drive traffic to your site or to
specific product pages through promotions of some kind, whether it be discounted items if the purchaser
is referred to the retailer from AmmoSeek.com, or some other mutually beneficial program. We are open to
referral/coupon proposals like these and will work with retailers to iron out the details.
While we do not charge any setup fees, being listed in our search engine will incur monthly listing fees.
The monthly rate will vary depending upon the amount of traffic AmmoSeek delivers; however, all newly listed retailers will be billed on the following terms:
If the products are listed before the final 7 days of the month, the first invoice will arrive at the beginning of the next month. For example, if you are listed on January 22nd your first invoice will arrive at the beginning of February.
If the products are listed during the final 7 days of the month, the first invoice will arrive at the beginning of the month after next. For example, if you are listed on January 25th your first invoice will arrive at the beginning of March.