For Customers:

Since we don't know how much ammo you are planning to purchase, and every retailer has its own shipping calculation method, it's impossible for us to add in the cost of shipping when computing the "cost per round".

In an attempt to compensate for this, we have examined shipping costs for various common ammunition products for all retailers and assigned each retailer a "rating" on a scale of 1-10.

The higher the rating (closer to 10), the better the shipping costs.
The lower the rating (closer to 1), the worse the shipping costs.

An 'F' icon indicates that the corresponding product ships FREE. If you see a 'CF' icon next to the colored bar, it means that product has conditionally free shipping.

Each shipping rating takes into account the cost to ship various ammo calibers of a variety of quantities, to various zip codes around the country. Higher relevance (higher weighting) is given to higher demand products. Additionally, restrictive purchase limits may influence the rating in a negative way.

This does not necessarily mean that our rating will definitely apply to the specific product(s) you choose, but more than likely it will.

For Retailers:

For years the #1 most requested feature from our users is that we include the cost of shipping into our "cost per round" so the price comparison is more fair and accurate. However, this is really not possible for many reasons: we don't know what's being purchased, how much, etc. So we came up with another plan.

Our intent is -- just like the disclosure of remanufactured ammo, steel ammo, and purchase limits -- to give customers an overall sense of what each retailer charges for shipping.

We regularly evaluate the cost of shipping and handling in the form of a 0-100 shipping score for most retailers. This is displayed to AmmoSeek users in the form of a rating on a scale of 1-10 as shown above. It may take up to a week or two for the initial evaluation. Your shipping score will be reevaluated on a regular basis. Whenever you update your shipping charges, please notify us immediately so we can update your score outside our normal cycle.

Here's the mapping of the 1-100 shipping "score" you are assigned to the 1-10 shipping "rating" displayed in our listings:

Shipping charges are only one aspect of the total experience: speed of shipping, customer service, and product quality are other factors as well. We are attempting to do all that we can so that customers can make informed decisions when making a purchase. While we will not disclose the details of our shipping rating algorithm, each shipping rating takes into account all of the above in addition to the cost to ship various ammo calibers of a variety of quantities, to various zip codes around the country. The algorithm places a higher relevance (higher weighting) to more in-demand products. Additionally, restrictive purchase limits may influence the rating in a negative way.

If you disagree with our assessment, or have recently altered your shipping policy, feel free to contact us and we'll reassess your shipping score.

Read EVEN MORE details, including the reasons we've changed to using this system from our old system.