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AmmoSeek Certified Retailer Program
The AmmoSeek Certified Retailer
is aimed at retailers who wish to have their ammunition and related products
listed on AmmoSeek.com. We have
3-5 million unique visitors each year
searching for specific products, and we can
help by directing them to your site. Consider us an extention to your sales
If you are an ammunition-related retailer and wish to
sign up for the program, please review the information below.
- Program applicants must provide us a qualifying data feed of
their in-stock products. Typically this would be in the form of an XML feed The feed should include all available ammunition, magazines, guns, and reloading supplies (bullets, brass, primers, powder, reloading_misc) and should be updated in real-time, or at least every five minutes. Here is the requested format for the XML feed for best results.
- The retailer agrees to list all their products of a particular type. For example, if a retailer chooses to list ammunition with us, it must list all the ammo they have for sale with us, not only a subset.
- Retailer sites must offer customers some method of contacting them (phone, email, etc).
- Participating retailers are listed first on the left-hand column of the AmmoSeek.com main page under the AmmoSeek Certified Retailers heading.
- AmmoSeek Certified Retailers are eligible for an additional 10%
discount on banner advertising on
AmmoSeek.com. This would be over
and above any promotional discounts already in place. The 10% discount is
good for the first advertising term only, up to 1 year, in an increment of
1, 6, or 12 months.
- Optional: We ask that a small "seal" be placed on the retailer's
top-level page in a position of their choosing that links back to
http://ammoseek.com/. Here is the banner:
In return, we will denote with a small icon next to all the items in any
of our search results from the certified retailer to demonstrate to customers
that there is a partnership with the retailer and it is a trusted source for
ammo and related products. This will go next to the retailer's name within the search results.
And here is the code to be used to display it:
- Optional: If the retailer has a social media presence we ask that you post a status update to your friends/followers that you are happy to become an ACR with a link to http://ammoseek.com/ to let your customers know of our new partnership!
- Optional: If the retailer so chooses, we'd also love to
help drive traffic to your site or to specific product pages
through promotions of some kind, whether it be discounted items if the
purchaser is referred to the retailer from AmmoSeek.com, or some other mutually
beneficial program. We are open to referral/coupon proposals like these and
will work with retailers to iron out the details.
- Depending on the number of customers we send the retailer, listing fees may be incurred. However, no money will change hands until a signed agreement is reached, so there will be no surprises. Also, [at least] the first month is free!
NOTE: AmmoSeek.com reserves the right to discontinue a retailer's membership in the ACR program if the data feed no longer meets the defined requirements.