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AmmoSeek Certified Retailer Program

The AmmoSeek Certified Retailer Program is aimed at retailers who wish to foster a partnership with AmmoSeek with the goal of providing the most accurate product data possible. Retailers in the AmmoSeek Certified Retailer program provide a product feed (usually in XML format) to reduce the indexing effort of the engine. This also reduces website traffic to retailers. If you are an ammunition retailer and wish to sign up for the program, please contact us.

Program Details:

  1. The program is limited to retailers that provide ammunition information to us directly, such as utilizing an XML feed, so we don't have to mine the retailer's pages for product information, which is inefficient for us and the retailers. The feed should include all available ammunition (i.e. in-stock items only) and should be updated in real-time, or at least every five minutes. Here is the requested format for the XML feed.
  2. The retailer agrees to list all their products of a particular type. For example, if a retailer chooses to list ammunition with us, it must list all the ammo they have for sale with us, not only a subset.

  3. Participating retailers are listed first on the left-hand column of the main page under the AmmoSeek Certified Retailers heading.

  4. AmmoSeek Certified Retailers are eligible for an additional 10% discount on banner advertising on This would be over and above any promotional discounts already in place. The 10% discount is good for the first advertising term only, up to 1 year, in an increment of 1, 6, or 12 months.
  5. Optional: We ask that a small "seal" be placed on the retailer's top-level page in a position of their choosing that links back to Here is the banner:

    And here is the code to be used to display it:

    <a href=""> <img src="" width="170" height="70" border="0" alt=""></a>
  6. In return, we will denote with a small icon next to all the items in any of our search results from the certified retailer to demonstrate to customers that there is a partnership with the retailer and it is a trusted source for ammo. This will go next to the retailer's name within the search results.

  7. Optional: If the retailer so chooses, we'd also love to help drive traffic to your site or to specific product pages through promotions of some kind, whether it be discounted items if the purchaser is referred to the retailer from, or some other mutually beneficial program. We are open to referral/coupon proposals like these and will work with retailers to iron out the details.
NOTE: reserves the right to discontinue a retailer's membership in the ACR program if the data feed no longer meets the defined requirements.

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© 2009-2015, AmmoSeek, LLC   |  Last updated on Mon Feb 16 15:45:12 2015